Your estimate might actually be low.
Let’s talk about the numbers:
Statista reports that the number of Facebook users in the U.S. (as of October 2018) had reached a whopping 204 million users.
Combine this with the fact that the overall U.S. population is around 327 million, and you can derive that 2 in 3 U.S. citizens are actively using Facebook.
At this point of this guide, now that you know the value of the organic search, you may be looking for other ways to promote your local business.
Facebook (and other relevant social media platforms) can substantially help your local business grow.
If you do it right.